An Institutional
Review: A Key to Winning the Race
Dr. Marylouise Fennell and Dr.
Scott Miller
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Volume 4, Issue
2 -
April, 2008A new president often
arrives to find the line already forming
outside the office - door so many demands,
so many constituencies seeking his or her
ear, so little time. The crucial first six
months of a new presidency must lay a firm
foundation for success because the honeymoon
period in higher education is becoming ever
shorter. All too often, we’ve seen missteps
at this pivotal stage prove fatal to a
fledgling presidency, even with
exceptionally well-qualified candidates.
How to sort out and prioritize these
often-competing priorities? How to evaluate
the soundness of proffered advice?
In more than 40 executive searches, the
single most effective tool for a smooth
presidential transition that we’ve found is
the institutional review—preferably one
conducted before the new CEO arrives on
campus or within the first six months in
office. Not only will a good outside review
benefit a new president, but it will also
offer an objective overview of the
institution—warts and all—for Board members.
“Increasingly, governing boards choose to
commission institutional reviews as a first
step toward establishing or re-establishing
more legitimate premises for the president.
Boards and search committees often find
these reviews indispensable during
presidential searches,” says Dr. James
Fisher, author of The Entrepreneurial
College President (ACE, Washington, DC,
2004.)
Even a model presidential search will
likely provide limited information
emphasizing an institution’s positives, so
when a newcomer to the institution - if not
to the area - takes the helm, he or she may
need the reality check that a comprehensive
review will provide. This is true even
if—perhaps we should say especially if—
the new CEO was an internal candidate.
Regardless of prior position, when a former
dean or vice president moves up, he or she
will continue to view the university or
college through the same lens. A good review
by outside experts affords a clearer focus.
Evaluating every dimension of the
institution, a good review is conducted by a
team of outside recognized authorities who,
over a two- to four-month period, assess the
condition of an institution through
interviews and other data, with a special
emphasis on strategic positioning. A final
report should include an institutional
profile with analysis, observations and
recommendations for academic programs,
faculty, students, administration, budget,
finances and governance.
There are many advantages to conducting a
review before a new president is named. For
example, a review prepared in anticipation
of a search process often results in changes
in governance policies and practices that
will make a presidency more attractive to
first-rank candidates. For a newly appointed
president, the review can also:
• ensure a better informed and more
enlightened board;
• establish a tentative agenda for the
institution;
• provide a more objective foundation for
strategic and long-range planning;
• objectively evaluate the organization
and administration, quality of academic
programs, faculty and student body;
• advise on attitudes of all key
constituencies; and help determine the
potential for increased private support.
There are other sound reasons for an outside
institutional review immediately before or
in the very early months of a new
president’s tenure:
• it will disclose potential minefields,
enabling the new CEO to avoid costly
missteps at a time when the all-important
first impressions are being formed;
• it will provide a full and objective
knowledge base from unbiased individuals
with no vested interest from which a new
president may then proceed to mold an
institutional vision;
• finally, and perhaps most importantly,
it will often help the president handle
sensitive issues, which if left undisclosed,
could derail a new presidency. Moreover, it
will help protect a new president
from costly mistakes at the outset.
The cost of a professional outside review
varies according to the complexity of the
agenda and the size of the institution.
Regardless of the amount, we have found that
this money is well spent as an investment in
the institution’s future success. At least,
it will help prevent costly mistakes and
premature turnover; at best, a review will
serve as a transformational vehicle for the
entire institution.
“A good review is usually far more
valuable than even the most thoughtful
self-assessment,” Dr. Fisher says.
Strong beginnings start with sound
planning at the outset, and there is no
better tool than an institutional review.
Therefore, we urge boards and new presidents
to begin this process sooner, rather than
later. With the possible exception of
building a strong Cabinet, no other first
steps will serve a new CEO so well
throughout his or her entire tenure.
Dr. Scott D. Miller is beginning his
first year as president of Bethany College
in West Virginia. He is entering his 17th
year as a college president. Dr. Marylouise
Fennell, a former president of Carlow
University in Pittsburgh, PA, is senior
counsel for the Council of Independent
Colleges (CIC.) She is also a partner in the
executive search firm of Gallagher-Fennell
Higher Education Services. Both serve as
consultants to college presidents and
boards.
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