Successful Strategies
to Engender Board Ownership
of Strategic Planning
Dr. Jack P. Calareso
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Volume 1, Issue 1 -
October 2005
Ohio Dominican University (Columbus, OH) is
a four-year liberal arts institution,
founded in 1911 in the Catholic and
Dominican tradition. The university has over
2,500 students and offers undergraduate
degrees in more than 35 majors as well as
several Master’s level, graduate degree
programs.
Ohio Dominican has been engaged in a number
of significant activities in the past
several years. These have included a major
commitment to technology for the campus, a
change in enrolment foci, the decision to
expand at both the graduate level and in
non-traditional programs (on and off
campus), a renewed emphasis on pre-eminence
and academic quality, the expansion of
athletic and co curricular programs, and the
first new facilities projects in over 20
years.
Under the leadership of the current
Chairperson, the Board took a significant
step towards moving the from an oversight
role of the institution’s Strategic Plan to
a deeper level of engagement and ownership
of the Plan and its implementation.
The Board engaged in a two-day retreat and
has engaged in similar retreats every two
years.
The results of these intense experiences
have been a deeper and wider level of
understanding and ownership by all Trustees
in the key issues of the university; a clear
and more complete delineation of critical
issues for subsequent Board and committee
activity and discussion; and, defined
measures for assessment and accountability
related to plan implementation.
The following are the underlying premises
for this article:
1. Strategic Planning is a critical element
to the growth and development of a
university;
2. Strategic Planning needs to involve all
constituencies, especially the Board of
Trustees; and,
3.
The success of the implementation of the
university’s Strategic Plan will correlate
with the degree of ownership of and
engagement in the Plan by the Board of
Trustees.
Higher education is in the midst of
extraordinary change. The academy faces
evolving student demographics, the impact of
the information age, decreasing resources
and increasing demands, and greater
visibility within an environment of
significant accountability. While colleges
and universities have always engaged in some
form of planning, the current environment
calls for the movement from “traditional
planning” to “strategic planning” (Rowley,
Lujan, Dolence, 1997).
Strategic Planning is, “a formal process
designed to help an organization identify
and maintain an optimal alignment with the
most important elements of its environment.”
(Rowley, Lujac, Dolence, 1997)
Strategic Planning is always mission-driven
(Thompson and Strickland, 1996). In this
understanding, Strategic Planning (vs.
traditional planning) focuses on the nature
of issues and an appropriate response rather
than looking at problems on current
understanding (“outside-in” vs. “inside-out”
mindset). Strategic Planning is less
specific, focusing on directions and state
of being rather than specific items (Quinn,
1980). Strategic Planning also provides a
different area of focus, “aligning the
organization with the environment in order
to help assure long-term stability and
survival” (Gilbert, 1993). Finally,
Strategic Planning is “an ongoing process
rather than a time specific, single event.”
(Rowley, Lujac, Dolence, 1997)
According to Bryson (1995), the key to
successful Strategic Planning is “the
satisfaction of key stakeholders.” Effective
planning must take into account the
institution’s mission, history, values,
traditions, culture and circumstances as
they relate to students, faculty, staff,
alumni/ae, the Board and its various
external communities. “Participative
planning is absolutely critical not only for
developing the plan but also for
implementing it.” (Rowley, Lujac, Dolence,
1997)
According to the Association of Governing
Boards (AGB), “insisting on strategic
planning” is one of the central
responsibilities of the Board of Trustees
(1997). AGB defines this as ensuring that
planning takes place and insisting that
plans are used regularly for decision
making. The role of the Board involves the
recognition, promotion and support of
planning; the review and approval of the
planning process; and, participation in some
steps of the process (AGB, 1997).
What is left unclear in the guidance
provided by the AGB, however, is the level
and depth of the Board’s involvement in
planning. It raises the questions about how
and to what degree involvement should take
place identifying the realistic issues of
Trustee time, knowledge, commitment and
expertise. This leads to the third and most
important premise of this session:
There are natural and political impediments
to deeply engaging Boards in Strategic
Planning. It takes a good deal of time and
energy. Meetings are difficult to schedule
as well as a challenge for attendance and
active participation. They require
additional preparation and a commitment to
reading/ reviewing materials, study,
dialogue, engagement, etc. These are the
natural impediments.
Such processes bring the Board more deeply
into the operations of the university. While
Strategic Planning calls for a level of
understanding and discussion that focuses on
mission, values, issues, direction and the
environment, it is impossible to avoid the
application of the Plan to specific
activities, personnel and the administration
of the institution. Inviting the Board to
function more closely to the line between
policy-making and administration may be a
political issue.
However, if one accepts the essential value
and critical importance of Strategic
Planning, engendering a high degree of
ownership and engagement by all
constituencies and stakeholders will be a
necessary pre-requisite to successful
implementation. Furthermore, because of the
governance responsibility of the Board, its
level of engagement and ownership will
contribute to effective leadership, more
pervasive external representation of the
institution throughout the community ,
greater support for the President, more
active recruitment of new Trustees and
resources for the institution, and increased
involvement in fund raising.
The Board began to engage in “retreats” in
1997. These retreats are planned well in
advance, scheduled in the Fall and preceded
by a good deal of work by the senior
administration and the Executive Committee
of the Board. The retreats are scheduled
over a two-day period and begin with a
social event to engender community building
between and among Trustees and
administrators. Participants include all
Trustees and the senior administrative team
of the university. The Board has engaged in
four retreats with one scheduled every two
years.
There are several key components to a
successful Board retreat:
Trustees receive significant documentation
prior to the retreat. The documentation
typically takes the form of “briefing
papers.” These papers are prepared by the
various senior administrators under the
supervision and guidance of the President
and the final review of the Chairperson of
the Board.
Briefing Papers contain background
information about a topic, issue and/or area
of the university. This background
information provides a summary drawn from
the literature and provides the Trustees
with a cogent and succinct update on the
issue as it applies to higher education,
institutions like Ohio Dominican, central
Ohio, etc. It provides both a summary of the
issue and the implications for the future.
The papers also include an assessment of the
issue as it applies directly to Ohio
Dominican. This assessment relates the issue
to the institution’s Strategic Plan, its
performance since the last retreat, the
issues confronting the institution in the
near future, and the environmental issues
and changes. Finally, the Briefing Papers
provide data rather than opinions. These
data provide the context for any proposals
and recommendations for changes in the
Plan.
Each retreat centers on key issues related
to the institution and its ability to move
forward with its Strategic Plan. The
delineation of these issues is determined by
the Executive Committee of the Board and the
President, and form the basis for the
retreat’s agenda.
In addition to the relevant briefing papers,
key issues are defined by a series of
questions and statements that will be
discussed, debated and analyzed by the
Trustees during the retreat.
Assuming that the Trustees have read the
materials, an attempt is made to limit the
didactic nature of the retreat. The primary
format is small group discussion that occurs
in a series of sessions, each focusing on a
key issue. Trustees are assigned to small
groups for each session to ensure that all
Trustees interact with the entire membership
and that stronger “voices” are spread
throughout the groups over the course of the
retreat.
Each small group is facilitated by a member
of the Executive Committee. Because s/he was
involved in the planning of the retreat,
s/he is able to help the group remain
focused on the issue and to engage all
Trustees in the discussion. A member of the
senior administration serves as a recorder.
A series of discussion questions are
provided to encourage discussion. The
President and the Chairperson of the Board
move from group to group and serve as
resource persons.
At the end of the small group session, a
debriefing session provides for a report of
major questions, areas of concern, areas of
agreement and/or proposed action steps.
These individual group reports ultimately
become the basis for a holistic summary of
the retreat.
By the end of the retreat, a summary is
generated delineating the key issues raised
by the Trustees. Because of this more in
depth understanding of issues and the
necessary actions related to implementing
the university’s Plan, the summary provides
a clear roadmap for both the administration
and the Board. This summary provides the
basis for future agendas and a benchmark for
assessing progress towards implementation.
Dr. Jack P. Calareso is the President of
Ohio Dominican University.
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