Where Is Your Discount
Rate?
John W. Dysart
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Volume 3, Issue
2 - April 2007We are arriving
at that part of the cycle when expenditure
of institutional aid trends have developed.
You should, at this point in the cycle, have
awarded at least half the number of
admission applicants you intend to enroll
and you should have awarded approximately
40% of your currently enrolled students.
Current expenditure averages are likely to
give an indication of where you will end up
at the end of the cycle.
Hopefully, you are tracking average
institutional aid expenditures for both new
and returning students. The average for your
new students to date is likely to be running
high. Generally, students with more generous
scholarship offers tend to apply for
financial aid earlier and the “best and
brightest” keep early averages high. Recall
that competition is steep for these students
and they are the least likely to enroll. Do
not panic if the current average is running
higher than the target. Compare the current
average to historical data at this time to
determine if you have reason to be
concerned.
The current average for returning
students is not likely to change
significantly over the remaining months of
the cycle. Your current average should be a
likely predictor for the final average level
of expenditure for institutional aid.
Outside forces are likely to have
influenced your institutional aid averages
for the coming year.
Changes in the Federal Stafford Loan
program should serve to help you stabilize
or even reduce historic levels of
expenditure. Maximum borrowing levels for
the Federal Stafford Loan have increased
significantly. Borrowing maximums for
freshmen have increased from $2,625 to
$3,500. Sophomores can now borrow up to
$4,500 this year compared to only $3,500
last year. These changes should enable most
schools to keep institutional aid averages
constant or create possibilities for
reductions.
The maximum Federal Pell Grant has
increased for the coming year. The maximum
award will increase from $4,050 to $4,310
this year. Increases in this grant can be
used to offset a portion of your tuition
increase or to meet a higher percentage of
demonstrated need.
The recent introduction of the Academic
Competitiveness Grant (ACG) will serve a
similar purpose. Some students can receive
$750 a year under this program.
Another recent program is The National
Science and Mathematics Access to Retain
Talent Grant (National SMART Grant).
Students can be eligible for up to $4,000 be
meeting the requirements of this program.
Many states are also scheduled to
increase the amount of their scholarships
and grants. (Keep in mind that other states
are keeping their scholarship and grant
offers level or constant while some are even
reducing the amount of their scholarships
and grants).
Regardless of your current expenditure
average, it is not too late to make
adjustments to control or even reduce your
current averages. Have a conversation with
your Director of Financial Aid to discuss
corrective action. Changes in gaps, caps and
target percentages for meeting need can
still influence your final institutional aid
numbers. Recent changes should have made
things a little easier for most schools this
year. If your current averages indicate
corrective action, however, it is not too
late to make changes now.
John W. Dysart is President of The
Dysart Group, Inc, a higher education
consulting firm specializing in recruitment,
financial aid, retention and revenue growth
at colleges and universities. To date, Mr.
Dysart has provided consulting services to
more than 140 colleges and universities in
35 states.
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