It is with great pleasure that I write this reference for John Dysart. He has been instrumental in achieving our strategic goal of increasing the size of our freshman class. In the very first year, our freshman class increased by 72%. In five years, our full-time traditional student body increased by 90% and our resident population rose by 143%. Our institution adopted a wide range of new recruitment strategies to achieve that result for which John provided effective guidance and support through the challenging and difficult process of change.

A key element of our strategies was the introduction of an extensive scholarship program that served both as recognition of strong academic performance as well as an incentive to join our institution. John developed the program without compromising our discount rate. He then helped us to implement and monitor it. At the same time he streamlined our other financial aid strategies to speed up our packaging and more effectively use institutional dollars.

In the years that I have worked with John, I have found him to be focused and results oriented. The fast paced environment that college recruitment has become demands constant monitoring, assessment and re-dedication of efforts. John proved to be invaluable in his evaluation of our weekly reports and in his advice for follow-up activities. His extensive experience and background have provided him with a feel for what will and will not work.

I have no hesitation in recommending John Dysart, and wishing him every success.