Dr. Craig Goforth

It has been a pleasure working with John Dysart.  I have worked with John for over three years at Mars Hill University and the results have been excellent.  He provides clear, logical advice and help in implementation of recommendations for both the admissions and financial aid sides of the house.

His recommended approach to enrollment management is effective and we have realized large increases in the number of inquiries, applications, accepted students and enrollments.   The University now has its largest enrollment in more than 30 years!

We have implemented a strategically coordinated communication plan that includes outreach to prospective students via telephone, direct mail, email, personal visits and text messaging. Systematic communication has enabled us to educate students and their families on the extraordinary opportunities available at MHU.  We are no longer “the best kept secret” in Western North Carolina!

We researched and then introduced significant changes to our approach to financial aid.  Our financial aid process and policies now reflect our market position, the financial need of students we enroll and our budget priorities.

John Dysart, the president of the company, is available at all hours of the day and night to assist with information, motivation and problem-solving. We have had record breaking enrollment in the last several years, invested heavily in the physical plant and have made plans to increase programs of study. John’s work with our leadership team has helped to make these things possible.

I am happy to give a very positive reference for John Dysart and his company.

Dr. Craig GoforthAssistant Vice President for Enrollment Management/Dean of Admissions and Financial AidMars Hill UniversityMars Hill, NC

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