I have known and worked with John Dysart at three colleges over the last fifteen years. While I value his expertise on all issues related to recruitment and retention, I count on him to help me in the area of financial aid. He understands award policies, financial aid processes, pricing, discount rates, and net revenue. He recently assisted me in reducing the discount rate at my institution by five percent in the first year. He did this while our tuition increased, our retention remained stable, and our academic profile increased.